I’ll be truthful, I never used to buy makeup online because I could never tell if it was genuine or not. Especially if it had a great price. Yesterday I was talking to a friend of mine and she looked amazing so naturally I asked her what makeup she was wearing and where she bought it.
I was shocked to learn she had bought it online. I always hear horror stories of people who buy make up online and end up with skin rashes or worse so to see someone looking amazing was a shock!
That’s how the world is though – you hear all the negative but never the positive. Many people, like my friend, buy their make-up online, save money, and look fabulous! My friend gave me some useful tips for buying makeup online which I think are worthy of sharing…
Here’s what to keep in mind when you buy makeup online:
Try samples first! Many websites will send out samples with orders, or if you request them. You may have to pay a little for samples that you request but, it can save you money in the long-run if you try out a sample for a fraction of the price rather than buy the actual product and dislike it.
Look for stores that will take returns of lightly used makeup so that if you do buy a product and don’t like it, you can return it. You bought a foundation that doesn’t match your skin tone? – no worries, you can send it back!
Testers in department, cosmetic, or drug stores are free so if you’re new to make up and are unsure of what will look good on you, what color to get, or what will work for your skin type, go to a beauty counter and try it all out! Ask advice from a sales person, and get as much information as you can.
Check out the packaging, colors, print typefaces, and brand name logo while you’re there so you know exactly what to look for when buying online.
A common trick for fake make up suppliers is to switch the brand name or packaging ever so slightly. Something that many people will overlook. What makes it even harder is that you do not know whether the photograph of the item online is the actual item you will receive, or if they took a ‘real’ item’s photograph to con you into thinking it is genuine. Be wary and contact the supplier if you have any hesitations about buying from them to check it out.
The thing is that many big beauty companies will rarely offer a large discount on their beauty products so be careful if something looks too good to be true (it probably is). You may use some make up for years, never realizing that you’re using a fake.
You may ask why beauty companies aren’t more on top of tracking illegal fake items under their names but keeping on top of which beauty products are fake is a laborious task. Online retailers do not have much to work with in order to know whether a product is genuine or fake, especially if it is sold by a third party seller.
It may be that a seller bought ‘the real deal’ and didn’t like the color and is now selling it on, or that they are fake products. On eBay you can add “MIB” (mint in box) to your searches in order to find items that were hardly used, if used at all.
Buy makeup from a recognized company, or a company with good reviews. Also check if the makeup has a close expiration date which may be the reason why it is cheaper. Look for sites that have a customer satisfaction guarantee.
Try to shop for makeup during sales or, find coupons. You can also sign up for store promotion emails. If the amount of emails you get from stores annoys you and clogs up your regular inbox, then create a separate email account just for these promotional emails.
To learn more about how you can save money on makeup, read here.